Local News Revenue Initiative 2021
After the successful launch of the Local News Revenue Initiative last year, the New Mexico Local News Fund is supporting another round of grants to support diverse local newsrooms in the state and help them reach financial sustainability.
The financial support is intended to reduce the current strain on newsrooms during the COVID-19 pandemic and economic recession. Beyond the pandemic, NMLNF sees a strategic opportunity to begin to identify new sources of revenue to encourage a more sustainable ecosystem for local news in New Mexico. (Read more about last year’s cohort here.)
Here’s a rundown of the 10 newsrooms participating in the Revenue Initiative in 2021, and some plans they have for producing new or improved lines of revenue:
Camino Real Media (Spanish-language newspaper in Southern New Mexico):
- Create distribution partnerships with other community newspapers.
- Offer Spanish translation of stories from other news outlets.
Columbus NM News (online news startup)
- Begin selling advertisements to local businesses
- Developing a creative writing contest in partnership with the local library.
Downtown Albuquerque News (subscription email newsletter):
- Increase subscriptions with social media marketing campaigns.
- Hire a freelance writer to create content and give the founder flexibility.
Hidalgo County Herald (weekly newspaper in Lordsburg):
- Launch a new website to help boost subscriptions.
- Launch a live-streaming service covering local sports.
KTAL Radio (community radio in Las Cruces):
- Start a video live-stream of popular radio shows.
- Partner with New Mexico State University’s Center for Community Analysis to produce audio reports based on data points about Dona Ana County.
Questa Del Rio News (monthly newspaper in Questa):
- Create merchandise to sell at the Farmers Market along with subscriptions.
- Relaunch the website to offer digital advertisements and promote donations.
Santa Fe New Mexican (daily newspaper):
- Start a new Studio to create branded content and special issues.
- Produce hybrid in-person and online events.
Searchlight New Mexico (online nonprofit):
- Join the News Revenue Hub for support in creating a membership program.
- Launch a new tiered membership program to boost reader revenues.
Sierra County Sun (online nonprofit in Truth or Consequences):
- Community outreach effort through surveys and potential in-person gatherings.
- Hire an editorial intern to help with reporting.
The Independent (weekly newspaper in Edgewood):
- Start a new membership program.
- Publish a special magazine issue, “Wild Things,” devoted to animals.
The 2021 grant cycle is closed. Sign up for our newsletter for updates on our programs.